Zero Degrees — Content Sprint

Content
Sprint

Upcoming campaigns — a brief for Yayo & Aliff.

24 June 2026 · the engine + four campaigns + deadlines
01 — Why we're here

Get aligned, then create

  • 01Lock the system — the content engine that keeps GMV Max ads fresh.
  • 02Brief the campaigns — four upcoming projects and exactly what each needs.
  • 03Agree deadlines — so we move together, not in circles.
02 — The engine

Why ads go stale

GMV Max only performs as well as the creative we feed it. One winning video isn't enough — every video burns out. This is the trap:

Post a winnergreat results, low cost
→
The algo over-shows itsame people, again & again
→
Fatigue sets inCTR ↓ CPM ↑
→
Spend wastedsame budget, fewer sales
→
Scramblerush a replacement
↻  and it repeats — every time, reactively.
The fix isn't a better video. It's a steady drip of fresh creative — always a week ahead, never scrambling.
02 — The engine

One weekly rhythm

Batch once, drip all week. One shoot day feeds the whole week of uploads.

MonBatch shoota week of content in one go
TueEdit + tagcut, caption, tag product
WedPost + schedule
ThuPost
FriPost
SatPost
SunMonitor + planread results, brief next week
Cadence
5–7 fresh videos a week, per active priority
02 — The engine

The rules that keep it consistent

  • 01Naming — YYMMDD_campaign_angle_v# (e.g. 260701_mbox_unbox_v1)
  • 02Shared library — one drive folder: raw / final / posted
  • 03Spec checklist — 9:16 · hook ≤1.5s · sound-on · captions · product tagged · no CapCut/IG watermark
  • 04The number we track — videos posted per week (in Lark)
02 — The engine · the refresh rule

Refresh before it dies

When a clip fatigues — CTR drops, CPM climbs — swap it. Keep ≥5 fresh clips in the backlog so we never start from zero, and review every week.

content refresh suggestions
Six ready-to-shoot angles — there's always a fresh hook. Hook · problem→solution · trust signal · CTA.
03 — What we're making

Four campaigns, in order

  • 01Mystery Box — 5–6 videos · GMV Max · live now
  • 02Engagement Rings — 4 Meta + 4 TikTok · leads
  • 03Grillz — 4 Meta + 4 TikTok · leads
  • 04Singapore — 5 Meta · recycle-heavy

You two split the work between yourselves — however works best.

03 — The schedule

The calendar

TikTok promotion window — 24–30 June
25 JUNMystery Box live
26 JUNFirst MBox clips
3 JULSingapore
4 JULRings
5 JULGrillz
7 JUL7.7 mega sale

Mystery Box clips roll daily after the 25th. Lead campaigns land into the 7.7 sale.

Priority 01 — Mystery Box

5–6 videos for GMV Max

  • 01Explanatory — what's a ZD Mystery Box
  • 02Value reveal — "3 for the price of 1"
  • 03Satisfying unboxing — the reveal moment
  • 04Customer trust — repurchases / real reactions
  • 05Curiosity hook — "Would you risk RM199 for this?"
  • 06Range tease (optional) — what you could get
mystery box
RM199 → 2–3 pieces worth up to RM400 · sound-on · show the yellow cart.
Priority 02 — Engagement Rings

Why we go price-led

The price-discount video brought in nearly every lead. Other angles barely moved.
147
Leads (form)
RM7.46
Per lead
RM1,097
Spent · Apr–Jun

Lesson: lead with the offer. Show the price, show the saving.

top performing price video
Top performer — the price-reveal video (normal vs offer on screen).
Priority 02 — Engagement Rings

4 Meta + 4 TikTok

Lead with price. Everything else supports it.

Meta

  • Price-discount slideshow (the control)
  • A–Z of getting a custom ring
  • Different settings showcase
  • Social proof

TikTok

  • Price react (native)
  • KL studio "make my ring" vlog
  • Settings explainer
  • Proposal reaction POV
Priority 03 — Grillz

4 Meta + 4 TikTok

Meta

  • A–Z of getting grillz
  • Types of grillz
  • "From RM1,xxx" — low-entry price signal
  • Influencer collab

TikTok

  • Mould process (satisfying / native)
  • Types showcase
  • Influencer wearing them
  • Price + objection-handler
Priority 03 — Grillz · Influencer collab

Bring in a creator

  • 01Approach an influencer to create with us — Yayo to lead outreach.
  • 02"From Our Customers" style — real person, real reaction wearing the grillz.
  • 03Film at the studio — show the fitting; they keep the grillz.
  • 04Authentic > polished — it should feel like a real review, not an ad.
grillz saigon reference
scan to watch the reel
Reference — scan to watch
@grillzsaigon · "From Our Customers"
instagram.com/reel/DYU4vw3vkOT
Priority 04 — Singapore

5 Meta — recycle-heavy

  • 01Best-performer recycled + SG overlay ("Free shipping to SG" / "ships in 1–2 days")
  • 02Brunei content recycled + SG overlay
  • 03Outdoor "downstairs" footage — the high-end fashion look
  • 04Eye-candy from scratch — premium, Pinterest references
  • 05Recycled hero + SG messaging
brunei lifestyle shoot
The look to recycle — and the bar for new eye-candy. Find the footage on the drive yourselves.
Quick reference

Meta vs TikTok

Meta

  • 4:5 feed + 9:16 Reels
  • Design for sound-OFF (captions baked)
  • Offer in the first 3 seconds
  • Polished & branded is fine

TikTok

  • 9:16 only
  • Hook in 1.5s · sound-ON · trending audio
  • Native / raw beats polished
  • No CapCut / IG watermarks
Let's go

Split it how you like —
then create.

Questions, ideas, angles we missed? This is your brief. Let's build the engine.

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